Why no impressions adwords

Once your ads are going through the approval phase, it can take a couple of days for them to start feeding out. However, make sure to always check your budget and check it its good. Open up that targeting window and take a look at the maps and at the radius. It will show you what the demographic account is. It should show the number of searches that are available.

Extend your targeting a little bit more and broaden the placement location. This is probably the most common one that I see. A lot of people worry about bidding too much.

So these are the most common reasons and factors why you are not receiving any impressions when you are running your Google Ads. You can easily use the above factors to check and diagnose why you have zero impressions. Hopefully, this article helps you resolve the issue. Geotargeting or location targeting is one of the key characteristics of ads that allows you to choose the most important regions for you.

Even here the settings can influence the impressions. Similarly, as with the ad schedule, even the location may be too narrow, or you can be targeting the regions where nobody cares about your ad. Check also whether the localities, where you want to advertise, are not excluded or the bid for them is not too low.

If the bid is too low, it might not suffice to fight the other ads. Keywords are big players in each ad and campaign. You must assure yourself that they match the advertised product to show it with the right queries. Incorrect settings can prevent the ad from showing. For instance, in these ways:. Your audience can consist of group of people, based on their customer e-mails, activities on the website or interests. To target on your audience, it has to include given number of users.

If there is not enough users, your ad will not be shown in the Display Network. For Google Search the number is at least 1. Display Network offers a lot of areas to customize , which brings many challenges along.

One of them is that the audience is too narrow, as explained above. Further, similarly as in the Search, you can exclude keywords. Excluding is on one hand very important, because it helps you to allocate your budget more wisely. When there are too many of excluded keywords, the performance can get worse. In Display Network can appear an issue with the size of your ad.

It is good to have the ad ready in several sizes, so it can be placed easily. But when you use broad match negative keywords meaning you eliminate other variations of the term and some related searches, too you can quickly end up losing a big chunk of potential impressions. Issues like these can happen for myriad reasons. When you look into campaign structure issues like these, you can quickly identify and remedy red flags in your PPC campaigns — and get impressions moving in the right direction.

Travis detailed 3 strategies PPC advertisers can use to boost impressions, and we share them below. Targeting low volume keywords is, perhaps, one of the most foundational reasons for Google Ads with no impressions.

As we mentioned earlier, some industries and niche markets just have low impressions — B2B industries, for example, or very niche consumer products.

While Travis acknowledged that broadening your target keywords can lead to a negative impact with other key PPC metrics like a drop in clickthrough rate CTR or an increase in cost per acquisition CPA , he still recommends including related keywords in your Google Ads keyword strategy. The trick is to look for related search terms that have higher search volume and add them to your Google Ads targeting where they make sense.

So boosting your CTR is one of the most effective ways you can improve your quality score and win more impressions. The way to improve CTR is to write compelling ad copy that encourages more clicks. But, Travis cautioned, you have to set up automated bidding rather deliberately and strategically.