Why do we use subjects in emails

Whatever your approach, it's important to keep your audience in mind, and test different words and phrases to see what they prefer. In this article, you'll find tips for writing strong subject lines, and learn ways to test subject line performance. Our Research team analyzes emails sent by users through Mailchimp to find what practices result in the best open rates. Some types of subject lines have proven to be more successful than others.

Use merge tags to personalize your subject lines with each recipient's name or location. Personalization is shown to increase open rates for most users, and may work well when combined with targeted automations such as birthday deals and post-purchase follow-ups. Sometimes, it's better to be direct and descriptive than trendy.

Seasonal slogans such as "Fall into savings" or "Sizzling summer bargains" are popular but don't offer a specific hook. Instead, try to communicate the benefits of your promotions, or call attention to specific deals.

For many recipients, especially those reading your emails on mobile devices, shorter is often better. We recommend you use no more than 9 words and 60 characters. Too many punctuation marks can make your email look like spam, especially if you use a lot of special characters.

Our built-in emoji picker is a fun and easy way to add some visual pizazz to your subject lines. However, there are a few things to keep in mind when you use emojis.

Using a question in your subject line is a great way to make a more personal connection with the people viewing your emails. Sometimes it pays off to be more direct with your audience as a way to get them to act now.

Your customers will appreciate it, especially during this busy time of year! Believe it or not, people love cliff hangers. And if crafted correctly, the teaser tactic will work really well. Bottom Line: Think about your target audience. Who are they? What are they interested in? What are the challenges they are facing this holiday season? Use this information to craft a subject line that teases their interests and gets them to want to read on.

They also give you the chance to demonstrate your points in a more compelling way. Bottom Line: Remember, lists should simplify not complicate your message. Instead, look for opportunities to link out to your website or other online assets from your email. Bottom Line: Save announcements for when you really have something important to tell people about. Not every subject line is going to offer breaking news. Looking to see these subject line tips in action?

Watch the on-demand video webinar above for tips and plenty of examples to get you writing subject lines that work. Still looking for more inspiration? We got you. Here are nine more ways to create subject lines that stand out in the inbox. Subject lines require the same treatment. Sit down with your favorite beverage of choice did someone say Subject Line Sangria? Please keep in mind that all comments are moderated according to our privacy policy , and all links are nofollow.

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Share Tweet Share Pin Shares 5k. Mary Fernandez is a professional blogger. Thomas Griffin April 18, at pm. Thanks for reading this article — I hope you found it helpful. Thomas Griffin President of OptinMonster. Mary Fernandez October 26, at pm. Alejandro Cuevas May 24, at am. Sharon Hurley Hall May 24, at am. Jennifer Finney November 4, at pm. Mary Fernandez November 4, at pm. SquadhelpInc November 10, at pm.

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Veerendrakumar March 16, at pm. Hey Mary, Your blog is excellent. Thanks in advance. Sharon Hurley Hall March 16, at pm. Novelyn Leon July 11, at pm. Mary thanks a lot! Make sure the last chance claim is genuine and craft it in a way that subscribers will open the email, so they don't miss out on the offer. Last chance ideas include the following:. Today Only! Create a subject line that leaves recipients yearning for an answer or a click to know what the text entails.

Asking important questions is one of the best ways of keeping customers curious. Consider the following ideas:. The idea works best when coupled with an ideal sense of urgency.

It invites potential customers to return to a service they might have earlier abandoned. Funny subject lines will most likely get clicks, and honestly, they aren't that common.

So, be unique and start selling what others aren't in a position to offer. If you are going to invite your customers to an event, start with your subject line. It should be eye-grabbing and informative at the same time. So, your task is to make them curious about your email. Help subscribers understand why they are receiving this campaign from the very first words.

Exclusive ticket price just for you, Ann! Have a 1-on-1 with the top SEO specialists this June! Remind your customers about the value they will get after attending your event. Last chance to meet the top SEO specialists this month The tickets are almost sold out. Grab yours! Ann, see you tomorrow at HighTechConf. Check out this article to find more ideas for event invitation email subject lines. New Year is an excellent chance for eCommerce businesses to boost sales. People are happy to spend money on gifts for their nearest and dearest friends and family.

To win this cruel competition for their attention in the inbox, you need to be especially creative. Analyze the methods that work best for you, use personalization and segmentation to send effective campaigns. Are you ready to party? Shop essentials for New Year and enjoy free shipping today only! It allows marketers to compare two message variants and find out which one works best.

With SendPulse, you can test any element of an email campaign for free. Considering an email subject line, you can test using emoji, personalization, and questions.

First impressions are important, especially in marketing.